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13 unique ways to promote a movie on social media  

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13 unique ways to promote a movie on social media  

Filmmakers Fans presenting 13 unique ways to promote a movie on social media. Let’s take a look into some of the best ways for promoting a movie on social media.

Presenting 13 unique ways to promote a movie on social media

  1. Video Game Online- Movie Promotion Tips &  Tricks

    – At the time of Kahaani’s release in 2012, a lot of hype was created on social media where pictures of VidyaBalan’s onscreen husband were circulated online and she mingled with public in a prosthetic belly asking for her missing husband. VidyaBalan’s picture had many facebook shares online and the social networking site ibibo.com, developed an online game ‘The Great Indian Parking Wars’. In the game, players were to park Vidya’s taxi on a street. The game was well accepted reaching 50,000 hits in 10 days.

  1. Twitter hashtags

    – Chennai Express made a Twitter history as it was the first film to be listed in the top trends for more than 10 consecutive days with hash tags and multiple campaigns. The digital marketing Chief Architect for Chennai Express, Shailja Gupta, said‘The overall buzz unswervingly augmented results in terms of unprecedented collections and a huge fan base, beating all prevailing Bollywood records nationally and overseas. We have set a huge benchmark. In fact with some of our strategies we reached out globally enough to compete with a few Hollywood film buzz this year’

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  1. Twitter profile

    – Salman Khan promoted his film ‘Dabangg’ by creating a twitter profile of his fictional character ‘Chulbul Pandey’. Apart from this character, Salman continuously tweeted to keep his fans updated on the news regarding the film.

 

  1. Online App-

    When ‘No one killed Jessica’ wasreleased in 2011, it maintained its stand as a clever take on a popular Indian political crime. On social media, they created an app that allowed women to call up on a number and report against people who’ve been harassing them. After umpteen calls and hundreds of videos, this application emerged as a place for women that allowed them to stand up for their right and voice their opinions. Even ‘Gulaab Gang’ used this strategyto rope in people with their app.

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  1. Apparel launch- Movie Promotion Technique

    Many movies tie up with selected brands or retail stores to launch a certain clothes line, wherein they can cash on the hype around the film release. Style statements by the stars are converted into business opportunity by these stores or brands.It started with Shah Rukh Khan’s clothing line launch on Shopper’s Stop, 6-weeks before the release of his movie ‘Om Shaanti Om’. When Love AajKal was released, almost 3 crores were spent on online promotion, which involved an extensive online campaign to promote the movie on sites like Facebook, Orkut and Bollywood Hungama through fan pages, groups and digital games. Along with that, Saif Ali Khan had launched his apparel line for the promotion of his debut-production venture.

 

  1. Official website

    – Aamir Khan is known to bring something new and creative to marketing his film every time his movie releases, and he took a huge step with the release of Ghajini in 2008. His interactive marketing strategy involved, launch of the official website – rememberghajini, two engaging viral applications – findghajini and wall of suspects to create a sense of rush among his fans to watch the movie.

 

  1. Digital poster

    -Online digital posters began with the release of ‘EkTha Tiger’, a Salman Khan-Katrina Kaif starrer, directed by Kabir Khan. The first look showed Salman Khan in another action oriented role displaying some muscles and guns. With helicopters flying amidst the moving clouds and a scarf swaying with the wind, the digital poster is quite a unique way to launch the first look of the film. After this movie, Talaash followed with the same strategy.

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  1. YouTube

    -The YouTube profile of Rowdy Rathore was created by UTV pictures and it helped in skyrocketing the sales of its tickets. It is an action film directed by Prabhu Deva and produced by Sanjay LeelaBhansali and Ronnie Screwvala. The trailer of the film was launched in an open stadium in Worli and received over 2,295,756 views in just less than one month on YouTube.


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  1. Online competitions

    – Before the release of Mary Kom, the marketing agency introduced a pre-launch contest on Twitter. In this contest, few lucky winners were given a chance to meet Priyanka Chopra in person and watch the movie with her.Besides this, they had introduced a #PCEntourage winner contest as well. In this contest, interested fans were instructed to email their entries to get participated. One lucky winner was selected who could get a chance to share the stage with Priyanka Chopra, interview her and shoot the episode on Vine videos.Vine videos were widely used in the trailer launch activities to engage the fans well with their favorite star Priyanka Chopra. Fans who were present in the trailer launch got a chance to see PriyankaChoptra in her ‘Mary Kom’ outfit. In addition to this, a Question and Answer session was also organized with the actress.

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  1. Instagram

    – For the release of their film ‘PremRatanDhanPayo’, Sonam Kapoor and Salman

khan took to Instagram and Dubsmash to upload Sonam’s iconic dance video, and it became viral when actors like Sonakshi Sinha, Sridevi, Shilpa Shetty, Arbaaz Khan, Malaika Arora Khan and RichaChadda emulated her steps on these videos. But the real treat was watching Helen andWaheedaRehman putting their dancing shoes on for the same.

 

  1. Half selfies

    – Before the release of Dilwale in 2015, Shah Rukh’s Public Relations team devised a plan to twist the selfies. They uploaded the first look of ‘Dilwale’ as a half selfie on Twitter. So you have Kajol, SRK, Varun and Kriti posing with half their faces covered. The trend really kicked in as fans began promoting their half-selfie craze online.

  1. Dares and challenges of Movie Marketing 

    – During the promotional period of HrithikRoshan and Katrina Kaif’s ‘Bang Bang’, the actor, inspired from the #IceBucketChallenge, gave dares to his friends from the industry. He challenged Priyanka to do a handstand with three push-ups in heels. He then asked Ranveer to dance on the road without his security or bodyguards. He challenged Shah Rukh to showcase his favourite exercise for his abs. All the stars took it in their stride and completed the challenges and posted the videos on Twitter.

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  1. In languages

    – Technology has the made the world quite small. Popular Telugu film ‘Baahubali’ was the first to use Telugu hashtags. The makers of the magnum opus used social networking sites to talk about the film, interactions, trailers and much more. SS Rajamouli tweeted in Telugu to engage audiences from the South.

 

In your knowledge, is there any other ways to promote movie through Social media? Comment your opinions about this article below.

 

Keywords: Movie marketing companies, Movie promotion tips social media, Movie marketing Techniques, How to Promote a Movie on Social Media

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Niharika is specializing English literature from Delhi University. She is a poet, a writer and a film fanatic, and loves to get to the bottom of things. Her zest for research in the field of filmmaking makes her equipped with the nooks and corners of it.

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