Genesis, the luxury car brand of Hyundai, is all set to renew its content partnership with CNN’s Great Big Story for one more year and is creating a fellowship program for supporting emerging filmmakers. ‘Origins’ was a vital part of GBS’s one year partnership with Genesis, Hyundai’s luxury car brand. ‘Origins’ was given birth for exploring history of things, from pop culture to food to design with the Genesis brand integration.
This renewed partnership will expand for including Genesis brand integration into ‘Origins’ over the next one year and the brand will feature as the sponsor on all the editorial films of Origins.
In addition to this, the Genesis Student Film Fellowship has also been launched by CNN, which will be offering $20,000 grants to two college students for supporting the production of their own micro documentaries, which will be premiered before the public audience at some of the select international film festivals of 2018.
The students selected from the Korean National University of Arts and the University of Texas Austin and will have the opportunity to grow their experience and filmmaking skills under the guidance of GBS producers.